Scottsdale, Ariz., - March 18, 2025, Sparkle Grooming Co., the wellness-focused dog grooming franchise, has officially awarded its 200th franchise license, marking a major milestone in its rapid expansion across the country. With new locations coming to Arizona, North + Central Florida, Colorado, Arkansas, Oklahoma, West Missouri, Utah, Ohio, Georgia, South Carolina, and New Jersey, Sparkle continues to transform the pet care industry by offering affordable, high-quality grooming services that puts every dog’s health and happiness first.
“We set out to redefine the pet care industry by building a business that champions the well-being of both dogs and the dedicated professionals who groom them,” said Ben Crawford, CEO of Sparkle. “Reaching 200 licenses is a powerful reflection of the growing demand for a superior grooming experience—one that is transparent, convenient, and thoughtfully designed for dogs and their humans. This is just the beginning, and we’re excited to bring Sparkle’s unique approach to even more communities.”
This milestone reflects the dedication of Sparkle’s expanding network of passionate franchise partners and our steadfast commitment to elevating standards in the pet care industry. By prioritizing personalized service, consistent and safe grooming practices, and fostering a supportive environment for grooming professionals, Sparkle is redefining the grooming experience for pets and their people.
“This achievement is a testament to the unwavering hard work, dedication, and passion of our exceptional salon teams, corporate staff, franchisees, and regional developers,” said Joe Aeppli, COO of Sparkle. “Each new location allows us to further our commitment to creating clean, healthy, and happy homes for every tail-wagging family we have the privilege to serve. We’re proud of how far we’ve come and even more excited for the journey ahead.”
As Sparkle continues to expand its pawprint nationwide, the company remains committed to innovation and exceptional service, ensuring that every dog leaves the salon looking and feeling their best.
Since April 2024, Sparkle has awarded a total of 203 licenses across 10 states including Arizona, Arkansas, Colorado, Florida, Georgia, Missouri, Ohio, Oklahoma, South Carolina and Utah. For more information on Sparkle’s rapidly growing pet care franchise visit sparkledogcare.com/franchise.
About Sparkle Grooming Corp.
Sparkle Grooming Corp. was founded in 2022 with the vision to disrupt the status quo and create a more meaningful grooming experience for all. Sparkle’s wellness-focused dog grooming salons are where routine pet care meets small-box retail, and social service. Our membership-based QSPC (Quick-Service Pet Care) is an essential companion for any dog’s health + well-being.
Collectively the Sparkle leadership team and its investors have birthed, operated, revitalized + grown extraordinary brands with global recognition.
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