Sparkle Grooming Co., the wellness-focused dog grooming franchise redefining routine pet care, has announced its expansion into Iowa through an agreement with existing regional developers Dan + Cori Cammarano. The move further strengthens Sparkle’s growing presence across the Midwest and reinforces the brand’s momentum in high-opportunity markets nationwide.
The Cammaranos, who currently lead Sparkle’s development across Oklahoma, West Missouri, Arkansas, Wisconsin, and Kansas, will now bring the brand’s modern, membership-based grooming model to communities throughout Iowa, with a 17-license agreement, bringing their total number of licenses awarded to 60. The expansion reflects their continued commitment to scaling Sparkle across the Heartland and building a strong regional footprint.
“We are committed Midwesterners,” said Cori Cammarano. “We raised our four children in the Heartland, and despite scattering for college, they have all returned to settle here. The core Midwestern values align perfectly with Sparkle’s vision of providing top-quality care and service for every member of the family.”
Iowa represents a natural next step in the group’s expansion strategy, offering a strong mix of family-oriented communities, pet-friendly households, and growing demand for convenient, high-quality pet care services.
“Iowa has everything we look for in a region, great people and strong values,” Cammarano added. “We can’t wait to become part of the local fabric and provide care and attention to furry family members across the state.”
Sparkle Grooming Co. continues to gain traction as part of the rapidly expanding pet care industry, offering a wellness-focused, quick-service grooming experience designed to replace the traditional, time-intensive salon model. The brand emphasizes routine hygiene care, membership-based pricing, reduced wait times, and a more efficient, one-on-one experience designed to reduce stress for pets and improve consistency for pet parents.
“The continued expansion of partners like Dan and Cori is a testament to the strength of our model and the opportunity we see across the Midwest,” said Lyle Myers, Sparkle’s Chief Development Officer. “Their deep connection to the region and proven ability to grow across multiple states make them ideal partners as we expand into Iowa and beyond.”
Site selection in Iowa is currently underway, with additional details on initial locations expected to be announced in the near future.
Sparkle has awarded more than 500 development licenses nationwide and continues to expand its footprint across key markets, positioning itself as a leader in the emerging Quick-Service Pet Care (QSPC) category.
For more information about becoming involved with Sparkle, please visit sparkledogcare.com/franchise.
About Sparkle Grooming Corp.
Founded in 2022, Sparkle Grooming Corp. is a wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care (QSPC) category. By combining salon-quality hygiene and grooming with a membership-based model and hospitality-driven experience, Sparkle makes consistent, high-quality care more accessible for pet parents.
Focused on essential external health, Sparkle delivers a more convenient and transparent alternative to traditional grooming while equipping franchisees with scalable systems and modern operations designed for performance.
Media Contact for Sparkle Grooming Corp.
Joshua Levitt
Not your average franchise.
Sparkle is where routine pet care meets small-box retail + social service. Our membership-based QSPC is an essential companion for any dog's health + well-being.
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